From June 24 to 26, 2025, Hehe Probiotics will participate in the 26th China Healthy Natural Raw Materials and Food Ingredients Exhibition (Hi & Fi Asia-China 2025) held at the National Exhibition and Convention Center (Shanghai), bringing new products and services such as zebrafish high-throughput functional strain screening and development platform, full-category customized fermentation agents, second-generation probiotics AKK, and special dietary probiotic solutions (for pregnant women and nursing mothers). With "visual evidence-based + truly customized production + full-cycle service", it helps to accurately match scene needs.
1. Zebrafish high-throughput functional strain screening and development platform
- Efficient and accurate: zebrafish embryos and fry are transparent, which can achieve rapid, in vivo, and visual screening and verification of strain functions (intestinal health, immune regulation, metabolic health, cardiovascular and cerebrovascular health, emotional regulation, and skin health).
- Deep insight: Evaluate the safety and efficacy of strains at the in vivo level, and provide intuitive and visual scientific support for the discovery of new strains, functional verification, and formulation product development.
- Accelerate innovation: It can significantly shorten the R&D cycle and enable partners to efficiently develop probiotics and formulated products with clear health effects.
- Target customer groups: Brands, OEMs, and research institutes
2. Customized fermentation agents for all categories
- Wide coverage: One-stop provision of high-performance fermentation agents for all categories, including conventional yogurt, plant-based yogurt, fruit and vegetable fermentation, medicinal and edible fermentation, and noodle fermentation
- Customization empowerment: Provide precise matching strain combinations and process solutions based on raw material characteristics (beans, grains, fruits and vegetables, medicinal and edible) and product requirements (flavor, texture, activity, function)
- Innovation-driven: Help customers develop differentiated, high-value-added, and health-oriented fermented foods
- Target customer groups: Home use, central kitchens, food processing plants
3. Second generation probiotic AKK (Akkermansia muciniphila)
- Industrialization process: Share the large-scale cultivation of Akkermansia muciniphila AK47 and terminal product application solutions, AKK strain industrialization CDMO development services
- Metabolic health focus: Focus on presenting the scientific evidence-based results of AKK bacteria in regulating glucose and lipid metabolism and preventing atherosclerosis.
- Target customer groups: foreign trade companies, cross-border e-commerce
4. Special dietary probiotic solutions (for pregnant women and lactating mothers)
- Focus: Launch of a special dietary probiotic solution tailored for pregnant women and nursing mothers
- Core efficacy: Focus on maternal and infant health, support sugar control during pregnancy + immune enhancement + female private care
- Target customer groups: Brands, private domains, agents
Exhibition Background
Focusing on the field of ingredients, based on the health industry, and spanning the global market, Hi & Fi Asia-China has become a weathervane in the food industry - gathering high-quality suppliers of food ingredients; focusing on the development direction of functional food ingredients; advocating the concept of healthy and natural food. While bringing you a new "feast" of raw materials and ingredients, you can also gain insight into new business opportunities in the food industry in advance! Make every effort to create a grand event for the entire food and health industry chain and promote the in-depth integration and development of the food and health industries.